I'm a healthcare executive
& medical marketing expert.
I'm a healthcare
executive & medical
seo expert.
Let's work on your medical marketing strategy together.
Let's work on your
medical SEO strategy together.
"I just had my staff check and yes, we are getting much better placement for searches for obstetrician gynecologist in our area. So thank you; your group has done a very good job in delivering what they said they would.
We look forward to continuing to work with you. Our goal is that any patient looking for an OB/GYN in our area will at least see us prominently and have the chance of selecting us."
-Dr. Henry Lerner, OBGYN
- I am always available to you. My team and I pride ourselves on fast, reliable communication that you can count on.
- I will use my first-hand experience as a healthcare administrator and expert medical marketer to improve your online presence as if I were running my own practice.
- When we work together, your problem is my problem. The work isn’t done until we solve the problem, whatever it may be.
- You will get more value for each dollar spent better than any of my competitors, and I will be able to prove it with objective data.
"Airto's team has gone above and beyond to provide amazing marketing and support for our medical practice. Start up was so easy and they have been so reliable. Our popularity and demand has sky rocketed in such a short time thanks to his team. We never would have expected a company that could deliver on their promises given past experiences. We highly recommend them!"
-Dr. Roxanne Pero, OBGYN
Where do you need help with your medical marketing?
There is one simple reason that my team and I get results where our clients have previously struggled:
We’ve each worked inside numerous healthcare settings for many years.
There is something you learn when you’re in the trenches, and that single detail has truly set us apart from our competition because we know how to get things done. For example, most of our clients have complained that they can’t trust anyone to handle their medical content, so it never gets done the way they want. We’ve solved that problem, and many others like it, by investing in a content writer with 20+ years experience in the healthcare industry.
The bottom line is that you will benefit greatly from our first-hand experience.
"First of all, just the interaction with the team has been more thorough and more rewarding than any of the other people we've dealt with in the past. And also, the results we're seeing are better. Our website is better, our traffic is better, our digital presence is better... So it's been a complete success on every level."
-Dr. Adam Friedman, ENT Surgeon
Medical Marketing
The key problem I've found in medical marketing is that the industry, as a whole, is years behind other industries. So, when I was hiring people to help my practice, I found that the medical digital marketing companies weren't as strong as digital marketers in other industries. Likewise, I found that the marketers in other industries had no idea how to work with doctors and medical practices.
This is why I kept running into problems after working with seven different agencies.
To win visibility in competitive markets, you need strong marketing. But, in healthcare you also have to be careful how you market yourself. You can't use the same tactics as Chipotle or Nike. Your marketing needs to be patient-education focused and never reek of a profit motive.
Thus, medical marketing requires a specific approach to get results while always observing the fact that a doctor's relationship with their patient is sacred. Your marketing cannot ever compromise the trust your patients have in you.
The next part of the problem is finding people who work like you do. Marketing companies have a completely different culture from the medical industry, and I kept butting heads with agencies who didn't appreciate my needs.
When I was running a medical practice, I constantly felt frustrated about how difficult it was to find good help. It wasn't that I hadn’t hired talented marketers, rather that I couldn’t find people who cared about my practice the way I did. Or, worse yet, they didn't know how to help because they didn't really understand the medical industry.
Regardless of how much money we spent, the results were pretty much the same. We had slow turnaround times on any project, we had constant performance issues with our website and Google rankings, and we even got a penalty from Google because a highly-paid agency did something they weren’t supposed to do.
Worse yet, I didn't know they were breaking any rules until we got into trouble.
This experience forced me to realize that I had to be more responsible with managing our online presence. I knew how to improve our operations, launch new departments, acquire other practices, and recruit new physicians, but I did not really understand how to manage our digital marketing. At least not as well as I thought I did.
Since I launched my own company, it has been really rewarding to find that I was not alone in my experience. Practice leaders just want good help, and they're usually struggling to find it. The problem is only made worse by the fact that the marketing landscape is becoming increasingly competitive across all specialties, especially on Google.
The trick to solving this problem is simple: find good help from experienced people.
"We redid my website and they took over my medical SEO management with a big launch. I can honestly say that its been a wonderful experience working with them.
I am someone that pays attention to my SEO and marketing. I am also in private practice... Budgets can often be on a shoestring. They were willing to work with that when we first got started and I really appreciated that. I appreciated their approach that was very customized for what I needed at that time. That being said, it's really grown and changed in terms of my needs. We're now ranking really well on SEO and my budget has grown as a result of the marketing they are doing."
-Dr. Sarah Neitzel, Podiatrist
I don’t expect most practice leaders will become medical marketing experts. However, I want to help you better understand your medical marketing as well as any part of your practice. You may not do your billing, but you should understand how your billing is managed, right? That's my point.
My mission is to give to you the transparency and verifiable results that I wish I had when I was running a practice and investing in medical marketing. Here is how we do it:
- We are quick to respond when you need us.
- We are professional and easy to work with.
- We don't cut corners, and we are 100% accountable to live up to our agreements.
- You own everything we create for you, no exceptions.
- We don't lock you into contracts. If you're unhappy with our service, your free to leave.
- We provide exceptional reporting that helps you understand your investment at all times.
- We only use "white-hat" tactics in your medical SEO. This means we don't cheat and/or cut costs to save a buck at your expense.
“It’s nice to work with someone who not only has a background in marketing but also hands on experience in the management of an ENT practice, giving them first-hand knowledge of our needs.”
-Cheryl Hill, Practice Administrator (Facial Plastic Surgery & ENT)
The next step is quick and easy. You and I will have a conversation about your practice. I will answer your questions and share insights on what other practice leaders are doing around the country. You will walk away with two things from our conversation:
- A marketing analysis against your top competitors so you can see how you are positioned in your market.
- Recommendations on how to approach your medical marketing to reach your goals.
If you like the way we work, then we can discuss next steps. If not, that's okay. We hope our report helps you and that perhaps you'll reach out in the future.
Use these buttons to book a time to speak with me, or to ask me a question.
“Airto and his team did an amazing job designing and optimizing my business web page; their SEO team is wonderful and we've really improved our business' visibility in the last six months. Thanks for a great job- I would recommend these folks to anyone!”
-Dr. Noelle George, Dentist
“Airto brings with him a wealth of experience and knowledge. He's been there. He's addressed all the issues that we've faced, and we feel very comfortable that he is able to help us navigate these waters of the changing times of the practice of medicine. His team seems to have put it all together. They offered us the whole package of helping us with practice management, marketing and advertising, and creating a culture of our workplace and a personality we can pass onto our patients and to our providers.”
“Excellent digital marketing agency - the entire staff is incredibly knowable about medical SEO, Google Ads Management, medical website design and medical content development. Highly recommend Airto and his team.”
-Betsy Schwartz-Buder, Senior Director, Marketing (Dermatology Practice)
“Airto gets it. He's been there. His team has been there, and that made a huge difference. I can't recommend them enough to anyone who is looking for help with their medical SEO, website, or any aspect of their marketing.”
-Dr. Kathryn Kolonic, Primary Care
“In all honesty, it's a big commitment. Cost and time. We have a new, giant office with a giant bill to pay, and we've never done marketing before. Their response time is unparalleled, and it turned out better than expected. I would highly recommend them.”
-Dr. Aaron Tinkle, Dentist
“Having worked with several other companies prior to Airto's team, I can tell you that these professionals really do great work! Unlike previous SEO companies, Airto and the entire staff really take the time to get to know their client and their business. This allows them to develop an action plan that will yield the desired results. Our rankings have improved dramatically for all the keywords that our business is targeting. Our bounce rates are down, our click through rates are up, and time spent on our site is up too. They have also improved results for our Ad-Words campaigns. All of these things have led to an increase in our business. Highly recommend Airto and his team.”
-Dr. Bill Herholtz, Audiologist
“Having Airto's team help with my practice has been great. From all aspects from medical SEO to managing the website, even to the ways we can better interact with patients before, during and after the visit has really been helpful. And it has helped to generate a lot of business for us.”
-Dr. Colin Pero, Facial Plastic Surgeon
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